Ventures

The infrastructure behind a global wave.

Three vehicles, one thesis: champion South Asian independent voices on the global stage — and build the systems that let them stay there.

Independent Music · Co-founded 2021

Maajja

An independent music label and platform co-founded with A.R. Rahman in 2021, dedicated to South Asian indie artists. Maajja was founded on the principle that artists should retain creative control and master rights. Its flagship release "Enjoy Enjaami" surpassed one billion streams and became a generational anthem — a vindication of an artist-first model that is now widely studied across the industry.

—Over 1B+ streams on flagship release
—Artist-first masters & rights model
—Global distribution & sync partnerships

Film & Content Production

Ideal Entertainment

A film and content production company producing culturally specific, internationally minded projects. Recent credits include She Came Back (2024), Galaxy Built on Hope (2022), the immersive LeMusk experience, and the A.R. Rahman feature 99 Songs. A new development slate is currently in production — focused on diaspora narratives that travel without losing their cultural specificity.

—Producer: She Came Back, Galaxy Built on Hope, 99 Songs, LeMusk
—Hybrid-language and cross-border financing
—Active 2025 development slate

Parent Organization

Ideal Group

The parent organization under which Ideal Entertainment operates. Ideal Group provides the long-term capital, operational backbone, and partnership infrastructure that allow the entertainment arm to pursue ambitious, patient creative work.